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Q:

How will SIP and Presence transform branch communications?

A:
SIP (Session Initiation Protocol) builds on the benefits of IP Telephony by adding intelligence to business processes. Presence is a SIP-based capability that lets users inform others of their status, availability, and contact modes before a communication session even begins.

When enterprises—particularly those with branch locations—leverage SIP and Presence, they achieve intelligent and efficient communications.

In a branch environment, SIP delivers Presence, an application that lets users inform others of their status, their availability, and how they can be contacted. Presence lets users know about other users not only in their branch, but across branches in the entire company. This powerful capability means that experts can be called on to answer questions or to address issues as they arise—instead of waiting for resources to become available.
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EXTENDED ANSWER:
How will SIP and Presence transform branch communications?

 
For branch networks, SIP architecture simplifies deployment and management. Branches can grow by adding a single platform at each branch without additional central or onsite hardware. SIP-enabled solutions can automatically discover each new location. At the same time, branch-based call processing and applications, driven by SIP, increase branch reliability and improve WAN utilization.

SIP integrates all forms of communications, including voice, video, or instant messaging to give users better control over their communications. It also seamlessly integrates multiple devices such as cell phones, desk phones, and PC clients for increased efficiency and productivity.

SIP is differentiated from similar communications protocols by its wide industry support, providing a practical means of multi-vendor integration at the highest level of the protocol stack—the application layer. A broad ecosystem of Independent Software Vendors (ISVs) provides value-added applications utilizing SIP open standards technology. These applications help branches improve operations and customer service.

Avaya provides converged business communication solutions consisting of Avaya products, services, and ISV applications for branch environments. Utilizing SIP-based Avaya solutions, businesses can benefit from:

  • Open, standards-compliant software and system architectures
  • Scalability to support growing businesses
  • Rapidly deployable branch platforms
  • Easy implementations regardless of the number of locations
  • Reduced need for hardware clusters
  • Services available across multiple forms of access devices
  • Enhanced reliability through simplified networking
  • User productivity optimized to handle operational challenges
  • Cost reduction from eliminating the need for fork lift upgrades
  • Enhanced service integration with Service Providers
  • Interoperability with multiple vendors, creating end-to-end solutions
  • Decreased WAN utilization and cost

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