How can a business use outbound communications for relationship building yet not annoy its customers?

Outbound relationship building is about servicing customers, not annoying them. Over the years, predictive dialing has become associated with those annoying telephone calls we all receive during dinner, asking us for money. However, the customer-centric world we live in today demands that we interact frequently with customers. The way we interact and think about reaching out to our customers is changing. More and more businesses are finding ways to be more proactive about strengthening relationships, like notifying their customers when their flight is delayed, or reminding them of an upcoming appointment, for example. It’s becoming more about reaching out to customers with information they need and value, not reaching out to them with sales pitches they don’t care anything about.