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Learn the Facts About Contact Centers

Q:

How can a midsize business provide "big company" customer service?

A:

They say you don’t need to be a big company to act like a big company. There are two places where this is especially true:

  • Online Web site. Often called the great equalizer, the Internet permits a small or midsize company to act like a large organization through its Web site and other online properties.
  • A contact center. Even a small or midsize organization can deliver big company capabilities and superior service through its contact center.

The “faceless” nature of the Internet and contact centers means that you can project a persona that gives your customers the feeling you’re larger than you may really be. In particular, the contact center can help provide “big company” service, no matter what the size of your business really is. Doing so can give your business the competitive edge you need to stay ahead of the game!

To provide this kind of superior service, your employees must be highly professional, well trained, and have rapid-fire access to information about customers, orders, products and services, and be able to quickly resolve issues. Companies whose agents have only a phone and yellow pad don’t stand a chance. It takes technology.

That’s where Avaya comes in. The Avaya new all-in-one, multi-channel communications solution for mid-sized businesses -- Avaya Customer Interaction Express -- is the perfect match for midsize businesses that need to find a new competitive edge to compete with larger enterprises.

Customer Interaction Express is a comprehensive communications software suite designed to help you differentiate your services from the competition. In addition, this software suite can help you achieve better customer segmentation and increase the value of each customer relationship. The result is more satisfied customers and a more profitable business. Customer Interaction Express can integrate Voice, E-Mail, Fax and SMS channels and help you proactively manage the entire customer interaction lifecycle

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EXTENDED ANSWER:
How can a midsize business provide "big company" customer service?

 
Midsize businesses are stuck in the middle. They are sandwiched between enterprise-sized organizations with vast resources that can implement feature-rich services, and small companies with high-touch and agility. Midsize businesses may not have the resources to build the capabilities that their larger counterparts have, but neither can they provide the same kind of high-touch personal service that smaller organizations do.

If you’re in a midsize business, you are probably beginning to nip at the heels of your larger competitors, while your smaller peers may be nipping at yours. The competitive differentiator is quickly becoming service. Quality communications with customers, suppliers, and employees is the key to providing the service that is needed to become and remain competitive.

In this service-oriented and service-valued world, contact centers are the touch points between an organization and its customers. Under pressure to do more with less, contact centers are a prime target for improving a company’s reputation and bottom line. The stakes are highest in mid-sized organizations like yours, which need to emulate the service levels and capabilities in larger organizations using fewer available resources. Probably more so than anywhere else in the business, your well-planned investment in contact center technology pays off big-time!

Unlike any other time in history, new technologies can help your business play in the big leagues. In the past, midsize businesses have often had to make technology comprises, due to higher price points for software, hardware and system integration costs. Today, these businesses are demanding a high level of functionality for their contact centers and no longer accepting compromises. They must improve customer satisfaction, increase customer loyalty, reduce employee turn-over, and decrease costs.

Avaya Customer Interaction Express addresses all of these issues unique to midsize businesses by providing a low-cost all-in-one intelligent communications suite. It runs on industry standard hardware and operating systems, and provides feature rich Agent desktop applications.

This integrated solution delivers a variety of values and benefits to your business such as:

  • Enabling you to maximize the value of every interaction by delivering consistent, personalized service and identifying cross-selling and up-selling opportunities.
  • Helping you build stronger customer relationships by providing exceptional customer service across the business.
  • Allowing you to deliver the right service at the right level, anytime, anywhere due to the benefits of multi-vendor, multi-platform, multi-switch, and multi-site capabilities.
  • Ensuring decreased costs with fully integrated multi-channel solutions, rather than disparate point solutions.
  • Increasing your ability to meet customer requests quickly – “first contact resolution”.
  • Making it possible for your employees to be more productive by giving them the tools they need to proactively reach out to customers with information and new opportunities.

Avaya Customer Interaction Express provides the comprehensive capabilities you need to help your business find a new competitive edge to compete with larger enterprises. Learn more about Avaya Customer Interaction Express from your Avaya authorized Business Partner or your Avaya account executive, or see Customer Interaction Express on the Products A-Z list on www.avaya.com.

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