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Tangalooma "Resorts" to Innovative Avaya IP Telephony

  • Avaya and Telstra leverage expertise in the hospitality industry to improve Tangalooma's customer responsiveness

For Immediate Release: 31-May-2007

Media Relations:
Linda Motherwell
Avaya South Pacific
+61 2 9352 9107
motherwell@avaya.com

Sydney, AUSTRALIA – After discovering 3,664 calls were missed over a three month period translating to potentially lost revenue, Tangalooma Wild Dolphin Resort, located off the Brisbane coast, has introduced the latest IP telephony from Avaya Inc (NYSE:AV), a leading provider of business communications software, and Telstra Business Systems, a wholly owned subsidiary of Telstra and Avaya Gold BusinesssPartner, with the goal of significantly improving customer service levels.

Previously, the resort, where guests can hand feed a pod of wild bottlenose dolphins, had operated a simple telephone key system that could not transfer calls and had no reporting or call centre functionality. Tangalooma recognised it needed to upgrade its communications infrastructure to introduce a telephony system that was feature-rich, future proof, scaleable and affordable in the competitive tourism and hospitality industry.

“We were forced to ‘face the music’,” said Tangalooma’s Administration, Finance and IT Director, Geoff Breene, “and now we’re not looking back. This is one of the most significant technological innovations that Tangalooma has ever undertaken. Avaya and Telstra were instrumental in its success at every stage – evaluation, implementation and support.”

Telstra installed 50 of the latest Avaya IP handsets and an Avaya Call Centre suite at Tangalooma Resort, with an option to extend the network across Tangalooma’s entire resort and 300 room complex. Upgrading its contact centre with Avaya’s IP handsets and Call Centre Suite has resulted in a significant improvement in satisfaction for both customers and staff.

“We now have the latest, state-of-the-art, IP telephone system from Avaya that has created a future-proof platform that will give us the opportunity to roll-out IP telephony across the entire resort. It has improved the customer service experience considerably for holiday makers who expect to receive holiday information quickly and efficiently.

“One of the major benefits,” Breene said, “is that we can allocate calls to the person who has most expertise in the relevant area. We’re expecting that this will shorten customer time on the phone and help our staff to manage the calls more effectively, not to mention stopping the thousands of missed calls potentially creating a rapid ROI by improving our bottom line.”

For the call centre, it means that operators will have absolute control of all incoming calls into the centre, how they queue, what the caller hears, who the calls should go to and just about every conceivable call handling option can be chosen to improve our customer service.

Telstra Business System’s Managing Director, Malcolm Flanagan said, “As a popular holiday destination, Tangalooma is focused on delivering the most exceptional customer experiences and upgrading its communications system is a positive step for this world class resort. More and more organisations like Tangalooma are recognising IP telephony provides more than just voice connectivity at reduced costs but also a foundation that is breaking down barriers between different forms of communications.”

Carlton Taya, Managing Director of Avaya South Pacific said, “Tangalooma has taken a visionary approach to its communications infrastructure and Avaya is pleased to be working hand-in-hand with Telstra as the chosen partners with proven track records in the Australian hospitality sector, to help take Tangalooma on this strategic journey.”

Tangalooma has invested in an Avaya Communications Manager, IP Telephony Solution with a G700 gateway and S8300 server with voicemail and deluxe call centre package. The new IP 9620 handsets, have one-touch access to key features and superior high fidelity audio, resulting in improved sound quality and making conference calls and meetings more effective by requiring less reiteration.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than 1 million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) Telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya website: www.avaya.com.au

About Telstra
Telstra is Australia’s leading telecommunications carrier and a world-class fully integrated, full service provider across wireline, ADSL, HFC, satellite and digital wireless networks and platforms. Telstra has 9.9 million fixed line and 8.9 million wireless customers. Telstra’s BigPond® is Australia’s leading ISP. Telstra has the most highly accessed family of internet portals and sites and provides entertainment and multimedia content over its broadband network and through its Pay-TV joint venture, FOXTEL®.

Telstra owns and operates one of the most technologically advanced networks, offering end-to-end solutions ranging from broadband, IP, mobile and intelligent network services, to voice and data network hubs, call centres, and advanced multimedia and e-commerce applications. It has business operations in the Asia-Pacific region, North America, the UK and Europe.

™Trade mark of Telstra Corporation Limited
® FOXTEL is registered trade mark of Twentieth Century Fox Film Corporation

Telstra’s national media inquiry line is 1300 769 780 and the Telstra Media Centre is located at: www.telstra.com.au/abouttelstra/media


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